The ideal situation is when the sales team consists of specialized and highly motivated employees who treat their work as their second home. They are most willing workers and are strongly devoted and loyal to the company they work for. However, it is usually only wishful thinking – such an ideal situation barely happens. That is why we need to find the right solutions in a situation in which we are forced to act. Every single trader is a brick to build a strong sales team and each of these traders should be taken care of in the right way. First of all, in order to build a good team, you need to understand the needs and motivations of your traders. Each of them can be driven by completely different factors. If we find out more about our employees, then we will be able to assign them tasks in accordance with their interests and talents much more effectively. Then the traders themselves will perfectly develop their knowledge and competences, and gain experience. If we omit the stage in which we gather information about employees and get to know them better, it is likely that we will find very talented and motivated individuals who will shine among the rest of the team and effectively execute the sales targets, but we will not build a strong trading team in this way and we will only strengthen demotivation and slow down the process of creating common goals and values.

In order to prevent this, every trader should be helped to climb higher, leave their own comfort zones and achieve better sales results. The key to building a strong team is not to talk, but to listen, to understand and to be open to employees. Searching for their strong qualities and developing them, but also noticing the weak ones and helping to overcome them is absolutely crucial.